Information and Broadcasting


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Broad Policy –

  • To create an enabling environment for Media and Entertainment sector, with appropriate policy framework,
  • To help it grow at a sustainable annual growth rate of above 12 per cent and, in the process, take the benefits of the emerging technologies
  • To effectively disseminate information on the policies, programmes and achievements of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.
  • To promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster.
  • To promote and develop good and value based content for healthy entertainment of people of all ages and create a policy framework for achieving this.
  • Universal Digitalization for broadcasting by 2017.
  • Expansion of FM Radio network to all cities with a population of one lakh and above by 2014-15
  • To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
  • Digital conversion of Indian Films by 2016-17.
  • Human Resource Development and setting up of the Centres of Excellence for Media and Entertainment sector.

Exhibits –cbi

  • Digitalisation of broadcasting sector is a major thrust area and funding is being provided to enable DD and AIR to digitalise their network and services by 2017.
  • This would enable high quality transmission to the remotest locations, along with increased choice of channels.
  • In order to bring high quality digital TV content within the reach of all citizens, even in remote areas, support is being given to Doordarshan to expand its free-to-air DTH platform.
  • Upgradation of the Indian Institute of Mass Communication (IIMC) to international standards has been approved at a total cost of ` 62.00 crores
  • Central Government has taken a decision to switch over the existing analogue cable television networks to the digital format by introducing Digital Addressable System (DAS).
  • The Cable Television Networks (Regulation) Act, 1995 has been amended by the Cable Television Networks (Regulation) Amendment Act, 2011, to put in place the requisite legal framework for mandatory digital switch-over of the cable television networks in a phased time-bound manner as under:
  • Phase-I : Four Metros of Delhi, Mumbai, Kolkata and Chennai by 30th June, 2012
  • Phase-II: Cities with a population more than one million by 31st March, 2013
  • Phase-III :All urban areas (Municipal Corp./ Municipalities) by 30th September, 2014
  • Phase-IV: Rest of India by 31st December, 2014
  • Prasar Bharati has launched upon a plan to digitalize its vast networks by 2017.
  • The Government would provide funds in the 12th Plan to Prasar Bharati for this purpose expansion. This would provide entertainment and information to people even in remote areas in the country.
  • Under the policy, the Government for the first time has permitted private FM operators to carry news of All India Radio in its unaltered form on their channels.
  • The policy also provides special incentives for extending the reach of FM Radio to North-Eastern States, Jammu and Kashmir and Island territories.
  • In order to provide quality training to young professionals in different media platforms, it has been decided to establish four regional Centres of the Indian Instituteof Mass Communication (IIMC) in the States of Jammu & Kashmir, Kerala, Maharashtra & Mizoram.
  • Out of the four, two Centres at Amravati (Maharashtra) and Aizawl (Mizoram) have already become operational during 2011
  • FM Radio Expansion(Phase III)The government has announcedpolicy guidelines for Phase-IIIexpansion of FM radio broadcasting service through privateagencies and a total of 294 cities will be covered with the FM radio services.
  • 839 newFM radio stations  launched in addition to those already existing.
  • All the cities with population of more than one lakh will have access to FM radio under this expansion.
  • This would provide entertainment and information to people even in remote areas in the country. Under the policy, the Government for the first time has permitted private FM operators to carry news of All India Radio in its unaltered formon their channels.
  • The policy also providesspecial incentives for extending the reach ofFM Radio to NE States, Jammu and Kashmir and Island territories.
  • Some of the important steps taken by Prasar Bharati are launch of a new entertainment programme for J&K, round-the-clock Urdu channel, acquisition of right to telecast sports events, digitalization of studios and transmitters and modernization of satellite broadcast equipment.
  • The UPA Government has strengthened All India Radio and Doordarshan services in Jammu and Kashmir, Northeast and the island territories.
  • Community radio has been given a major boost through a new policy permitting civil society organisations to also set up such stations, in addition to only educational institutions permitted earlier.
  • The conditional access system has been successfully initiated, to the benefit of the consumer.
  • Policy guidelines were issued for Headend-in-the-Sky (HITS) operators for speeding up the process of digitalization of cable services.
  • Doordarshan started DTH services with a bouquet of 10 channels for the Andaman and Nicobar Islands.
  • It has been decided to establish a Museum of Indian Cinema at Mumbai, at a cost of around Rs. 116 crore, to showcase the rich legacy and history of Indian cinema.
  • A new scheme has been launched to facilitate public private partnerships for encouraging production of documentary films.
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